Many people think that CITIC can achieve this position today, in large part because of the attractive price. In fact, CITIC attracts customers not only by price, but also by price.
With the continuous development of foreign trade and the increasing demand for communication, the huge demand has brought the vast market and development space. Under the stimulation of the market, translation companies have developed rapidly. Under the business opportunities brought by the huge market, huge competitive pressure has also been formed, and the competition between translation companies is fierce. Elephant is the customer. In order to attract customers, various methods emerge one after another. In the competition of attracting customers, the most popular way for translation companies is price war, and various preferential ways are dazzling. However, in the view of CITIC, the translation companies that can really retain customers depend on more than price. International translation companies believe that more importantly, service and quality. A truly excellent translation company will, on the basis of guaranteeing quality, help customers to reduce the cost and time span of translation, and enhance the competitiveness of customers in the process of localization and internationalization. Therefore, for translation companies, the price level is not the most important factor to determine the ability to retain customers. More importantly, the quality of translation and the attitude of service that translation companies can think of for customers in the process of cooperation are more important.
Chinese Translation International believes that in order to retain customers, first of all, the level of itself should be strong enough. With the continuous development of the translation industry, the requirements for translation level are becoming higher and higher. At present, translation should not only be accurate, but also conform to our thinking habits, whether it is to translate our mother tongue. Translated into a foreign language or a foreign language as a mother tongue. Translation must express the meanings of both sides accurately and correctly. In many cases, the deep meaning and symbolic meaning of utterances must be translated so that the other side can understand them. It is necessary to avoid the misunderstanding errors caused by different languages and cultures and reduce the obstacles in communication in the future. Therefore, for such a requirement, the company whose own level is not up to the standard will inevitably be unable to retain the footsteps of customers. At the same time, with the acceleration of globalization, the demand for foreign languages is not confined to the English language alone. Japanese, French, German, Russian and Korean have also become the most basic language needs, such as Arabic, Spanish, Portuguese and so on. Therefore, at present, the demand for foreign languages is increasing. The development of translation companies requires not only "refinement", but also "breadth", which is also a very important factor for customers to consider. At the same time, the improvement of translation quality lies not only in the level of language, but also in the study of different cultures. Only when we have a good understanding of different cultures, can we carry on translation better. Therefore, in the first step of retaining customers, besides the price, the quality of translation must be perfect. Therefore, in the follow-up development, translation companies should pay attention to improving the quality of translation, and to improve the quality of translation is to improve the level of translators. Therefore, the Chinese Translation International Translation Company believes that the translator should be a good translator. We need to make greater efforts in the selection and training of hospitals. Just like Beijing Jiayinte Translation Company, which is located in China Translator International, we have to go through strict procedures in selecting translators. The training and training of new translators also need to go through strict inspection. This is also the ability of Jiayinte Translator to work in the translation industry. One of the reasons why China has been standing for fifteen years. In addition, in the choice of translators, we must pay attention to the translators of small languages, because the more kinds of language services a translation company can provide, the easier it will be recognized by customers.
In addition to the quality of translation, service in the process of translation is also highly valued by customers. The translation industry originally belongs to one kind of service industry. Therefore, it is not proper for translation companies to fail to provide good services. Moreover, the Chinese Translation International Translation Company believes that it is a professional engaged in translation service industry. For translation companies, they must know the benefits of good service. In the case of similar translation level and quality, whether the quality of service can meet the needs of customers has become another important factor for customers to choose translation companies. At the same time, the service provided by the translation company is also very important to the reputation of the translation company. Any customer will like the company that considers the customer everywhere in the service process. Therefore, it is very important for a translation company to retain customers and services. Therefore, when the translation company trains its employees, service training is also indispensable. Adequate service experience can make employees think for customers, help customers screen out junk documents, reduce cost expenditure and make customers more satisfied when serving customers. At the same time, strengthening the research between different cultures will also play a good role in the service, which can remind customers of the differences between the other culture and our culture, thus avoiding the failure of the project due to some details. In this way, the customer will be more satisfied with the company's services, so as to win more cooperation opportunities and higher evaluation.
Of course, in addition to these two points, there are many other aspects customers are very concerned about, such as whether the company's hardware equipment is or not.