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中译国际翻译公司吸引客户的不仅仅只有价格

2018-11-02 15:31:27

   很多人认为中译国际翻译公司能做到今天这个位置,有很大的一部分是因为价格比较吸引人,其实中译国际翻译公司吸引客户依靠的并不仅仅只有价格,下面详细为大家介绍:

  Many people think that CITIC can achieve this position today, in large part because of the attractive price. In fact, CITIC attracts customers not only by price, but also by price.

  随着对外贸易的不断发展,对交流的需求不断增加,巨大的需求带来广大的市场和发展空间,在市场的刺激下,翻译公司也迅速地发展起来,巨大的市场所带来的商机下,也形成了巨大的竞争压力,而翻译公司之间的争夺的对象就是客户,为了吸引客户,各种各样的方法层出不穷。在翻译公司吸引顾客的比赛中,翻译公司最爱用的就是价格战,各种各样的优惠方式让人眼花缭乱,但是,在中译国际翻译公司看来,真正能够留住客户的翻译公司,靠得不仅仅是价格。中译国际翻译公司认为,更主要的是服务和质量。真正优秀的翻译公司,会在保证质量的基础上,最大可能的帮客户降低翻译的成本和时间的跨度,增强客户的本地化和国际化过程中的竞争力。所以说,对于翻译公司而言,价格的高低不是决定能够留住客户的最主要的因素,更重要的是翻译的质量和在合作过程中翻译公司能为客户着想的服务态度。

  With the continuous development of foreign trade and the increasing demand for communication, the huge demand has brought the vast market and development space. Under the stimulation of the market, translation companies have developed rapidly. Under the business opportunities brought by the huge market, huge competitive pressure has also been formed, and the competition between translation companies is fierce. Elephant is the customer. In order to attract customers, various methods emerge one after another. In the competition of attracting customers, the most popular way for translation companies is price war, and various preferential ways are dazzling. However, in the view of CITIC, the translation companies that can really retain customers depend on more than price. International translation companies believe that more importantly, service and quality. A truly excellent translation company will, on the basis of guaranteeing quality, help customers to reduce the cost and time span of translation, and enhance the competitiveness of customers in the process of localization and internationalization. Therefore, for translation companies, the price level is not the most important factor to determine the ability to retain customers. More importantly, the quality of translation and the attitude of service that translation companies can think of for customers in the process of cooperation are more important.

  中译国际翻译公司认为,要想留住客户,首先自身的水平是要够硬的,随着翻译事业的不断发展,如今对翻译水平的要求也是越来越高,在现在,翻译不仅仅要做到准确,除此之外,还要符合我们思维的习惯,不管是将母语翻译为外语,还是外语翻译为母语。翻译一定要将双方的意思准确无误的表达出了,很多时候话语中的深层含义和象征意义都要翻译的让对方能听懂才行,要避免因语言和文化不同而产生的理解上的误差,减少今后沟通交流上的障碍。所以,对于这样的要求,自身的水平达不到的公司,必然无法留住客户的脚步。同时,随着全球化进程的加快,对外语的要求也不仅仅局限在英语这一种语言,日语、法语、德语、俄语、韩语这也成为了最基本的语言需求,像阿拉伯语、西班牙语、葡萄牙语等等各类语言的需求都越来越多,所以,当前的发展形式对翻译公司要求的不仅是“精”,更要有“广”才行,这也是客户考虑的很重要的因素。同时,在翻译质量上的提高,不仅仅在于语言水平的高低,对不同文化研究的状况也是十分重要的,只要对不同的文化有足够的了解,才能更好的将翻译进行下去。所以说,在留住客户的第一步,除了价格之外,翻译的质量是必须做到尽善尽美的,因此,翻译公司在后续的发展中,要注重提高翻译的质量,而提高翻译的质量就是要提高译员的水平,所以,中译国际翻译公司认为,翻译公司在对医院的选择和培养上需要下更大的功夫,就像中译国际翻译公司所在的北京佳音特翻译公司,在选择翻译员时都要经过严格的程序,对新人的培养与培训也是要经过严格的考察的,这也是佳音特翻译公司能够在翻译行业中屹立十五年的原因之一。另外,在翻译员的选择上,一定要注意小语种的翻译员,因为一家翻译公司所能提供的语言服务种类越多,会越容易得到客户的认可。

  Chinese Translation International believes that in order to retain customers, first of all, the level of itself should be strong enough. With the continuous development of the translation industry, the requirements for translation level are becoming higher and higher. At present, translation should not only be accurate, but also conform to our thinking habits, whether it is to translate our mother tongue. Translated into a foreign language or a foreign language as a mother tongue. Translation must express the meanings of both sides accurately and correctly. In many cases, the deep meaning and symbolic meaning of utterances must be translated so that the other side can understand them. It is necessary to avoid the misunderstanding errors caused by different languages and cultures and reduce the obstacles in communication in the future. Therefore, for such a requirement, the company whose own level is not up to the standard will inevitably be unable to retain the footsteps of customers. At the same time, with the acceleration of globalization, the demand for foreign languages is not confined to the English language alone. Japanese, French, German, Russian and Korean have also become the most basic language needs, such as Arabic, Spanish, Portuguese and so on. Therefore, at present, the demand for foreign languages is increasing. The development of translation companies requires not only "refinement", but also "breadth", which is also a very important factor for customers to consider. At the same time, the improvement of translation quality lies not only in the level of language, but also in the study of different cultures. Only when we have a good understanding of different cultures, can we carry on translation better. Therefore, in the first step of retaining customers, besides the price, the quality of translation must be perfect. Therefore, in the follow-up development, translation companies should pay attention to improving the quality of translation, and to improve the quality of translation is to improve the level of translators. Therefore, the Chinese Translation International Translation Company believes that the translator should be a good translator. We need to make greater efforts in the selection and training of hospitals. Just like Beijing Jiayinte Translation Company, which is located in China Translator International, we have to go through strict procedures in selecting translators. The training and training of new translators also need to go through strict inspection. This is also the ability of Jiayinte Translator to work in the translation industry. One of the reasons why China has been standing for fifteen years. In addition, in the choice of translators, we must pay attention to the translators of small languages, because the more kinds of language services a translation company can provide, the easier it will be recognized by customers.

  除了翻译的质量之外,在翻译过程中的服务也是客户十分看重的,翻译行业本来所归属的就是服务业的一种,所以翻译公司无法提供良好的服务本来就是不应该的,而且中译国际翻译公司相信对于一家从事翻译服务行业的专业翻译公司来说,翻译公司一定都知道良好的服务所带来的好处,在翻译水平、翻译质量相近的情况下,服务的质量,是否能够满足客户的需求就成了客户选择翻译公司的另外的重要因素了。同时,翻译公司所提供的服务对翻译公司的口碑也是很重要的影响的,任何客户都会喜欢在服务过程中处处为客户着想的公司。所以说翻译公司要留住客户,服务是很重要的因素。因此,翻译公司对员工进行培训时,服务方面的培训也是必不可少的,充足的服务经验能够让员工在为顾客服务时,做到为顾客着想,帮客户筛选掉垃圾文件,减少成本支出,让客户更加的满意。同时,加强不同文化之间的研究也会在服务时起到良好的作用,可以提醒客户在对方的文化中与我国文化的不同,从而避免因为细节的一些问题而导致项目的失败。这样为客户着想,客户才会更加满意公司的服务,从而赢得更多地合作机会和更高的评价。

  In addition to the quality of translation, service in the process of translation is also highly valued by customers. The translation industry originally belongs to one kind of service industry. Therefore, it is not proper for translation companies to fail to provide good services. Moreover, the Chinese Translation International Translation Company believes that it is a professional engaged in translation service industry. For translation companies, they must know the benefits of good service. In the case of similar translation level and quality, whether the quality of service can meet the needs of customers has become another important factor for customers to choose translation companies. At the same time, the service provided by the translation company is also very important to the reputation of the translation company. Any customer will like the company that considers the customer everywhere in the service process. Therefore, it is very important for a translation company to retain customers and services. Therefore, when the translation company trains its employees, service training is also indispensable. Adequate service experience can make employees think for customers, help customers screen out junk documents, reduce cost expenditure and make customers more satisfied when serving customers. At the same time, strengthening the research between different cultures will also play a good role in the service, which can remind customers of the differences between the other culture and our culture, thus avoiding the failure of the project due to some details. In this way, the customer will be more satisfied with the company's services, so as to win more cooperation opportunities and higher evaluation.

  当然,除了这两点之外,还有其他很多的方面客户都是很在意的,比如说公司的硬件设备是否

  Of course, in addition to these two points, there are many other aspects customers are very concerned about, such as whether the company's hardware equipment is or not.

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